Nusi realized that the age-old process matching resumes with job descriptions was defunct, and completely missed the goal of connecting dynamic skillsets and personalities with meaningful employment.

Furthermore, rising unemployment and employer stress during the recession meant that people and companies were looking for better alternatives; a way to regain control of their professional futures.

Nusi knew there had to be a better way.

Using Nusi’s initial ideas as a base, we dissected the current methods, the needs of both employers and job searchers, and the opportunities for innovation — and oh, did we find them.

After these breakthrough sessions, Till Creative transformed these thoughts into compelling summaries, competitive analysis, exciting diagrams, user flows, and web interface options. Most importantly, we scripted a clear direction for the nusi team moving forward.

Till Creative helped Nusi develop a business plan snapshot to communicate the value and details of the new idea, as well as facilitated introductions with potential partners, funding sources and web development talent.

With these tools in hand, Nusi renewed their momentum and are nearing the finish line. A website prototype is almost complete and they are preparing to beta launch at the beginning of 2010.