the problem
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The face of Public Relations is changing rapidly.
The newspaper industry is shrinking, budgets are dropping, journalists are fearing pink slips and more people are turning to “free” online media creating an overall challenge to a public relations professionals. This created a unique problem for Catalyst, how do we provide continued value for our clients in this changing landscape? Catalyst had the opportunity to expand their scope of their traditional public relations services to include social media, exposing themselves and their clients to the vast possibilities within the online realm. |
our work
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Till Creative worked closely with the Catalyst team to develop a toolkit which enabled them to develop their fluency and comfort with social media, as well as a step-by-step guide to developing campaigns and strategies for clients of various industries.
Most importantly, we helped them understand how to fit Social Media activities within their daily routine – by creating an concise plan, efficient tools and a measurement strategy to ensure their efforts were creating maximum impact for their client’s businesses. |
the result?
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Now adept “social media-ites”, Catalyst has opened up new profit potential for their growing business.
This has allowed them to develop an increased monthly income from their current clients (who now are reaping social media rewards), as well differentiate their services from the competition. |